Driving job creation across Africa

About
To ignite a culture of innovation and entrepreneurship within universities, technical schools, and high schools across Africa, OSCARS is dedicated to empower students with the skills, resources, and support needed to transform their ideas into impactful ventures that drive economic growth and social progress.
Responsibilities
Brand Strategy, Brand Identity, Visual Design
Tools
Typeform, Figma, Ps, Ai
Period: 2023
Challenge

StartUpAfrica wanted to reinvent the visual communication of their brand OSCARS. A bright identity to represent the cycle of their framework and core values.

Solution

Support and mentoring are the core of the brand to offer a strong sense of a vibrant community between teachers and students.

The essence of Africa is captured through a vibrant colour palette, dynamic tribal patterns, and elegant elements, inviting mentors and students to trust in their potential and excel in their careers through collaboration. The brand’s name inspires a unique pattern that reflects the rich culture of African tribes, reinforcing a sense of community across the brand’s communications.
OSCARS FlyerOSCARS Notebook

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