My creative process led me to purposely customise the OSCARS' brand with unique themes for various upcoming events.
For the OSCARS Olympiads 2023 in Kenya, I defined vibrant colors and striking visuals by starting with client questionnaires and interviews to understand their goals, mission, and values. I documented this information and interpreted their business needs and brand positioning. After several iterations with the client, I created a moodboard that evolved into a stylescape targeting young students. I also learned the importance of reusing key elements of the OSCARS brand identity to reinforce their core values and visibility.
